Avelamer

Life Between the Water and the Everyday

Discover our First Collection

a v e l a m e r

Shaped by Sausalito’s coastal spirit, we design apparel for life between the water and the everyday. The pieces you wear on a weekend sail with friends and family should feel just as right for coffee before, cocktails after, and wherever the day takes you.

Avelamer (ah-VEH-lah-mair) draws from the Breton word Avel (wind) and French La Mer (the sea).

Effortless Utility

THE HARBOR BEANIE

Soft, structured-knit warmth for fog-drifted mornings, slow moments on deck, and winter walks along the Bay. A simple essential made to live with you, season after season.

Shop Harbor Beanie

Essential Layers — First Collection

Intentionally minimal. Timeless and functional for on and off the water. Each piece supports the journey and helps us continue creating what comes next.

Hoodies

8 products

Tees

8 products

Beanies

8 products

Our Story

It started with a hat and grew from a life shaped by San Francisco Bay. Sailing-inspired and everyday ready, Avelamer is about simplicity, function, and giving back to protect the waters we sail on.

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