Avelamer | Boat-to-Shore Coastal Apparel

Sailboat cockpit on San Francisco Bay, teak deck and twin wheels, the city skyline across the water.

Boat-to-Shore Layers

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Boat-to-Shore Layers

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a v e l a m e r

Shaped by Sausalito and San Francisco Bay. For the marina, the days on the water, and the ordinary ones in between. Coastal apparel in colors drawn from harbors, headlands, and fog.

Avelamer (ah-veh-lah-mair) draws from Breton Avel (wind) and French La Mer (the sea).

Start Here

New to Avelamer? The cap is the easy way in. Build the layers from there.

Caledonia Cap - Deepwater

Caledonia Cap - Deepwater

Caledonia Cap - Deepwater

$38

Sausalito Hoodie - Ocean Slate

Sausalito Hoodie - Ocean Slate

Sausalito Hoodie - Ocean Slate

$88

Ebbtide Tee - Shallow Bay

Ebbtide Tee - Shallow Bay

Ebbtide Tee - Shallow Bay

$48

Spencer Long Sleeve - Mainsail

Spencer Long Sleeve - Mainsail

Spencer Long Sleeve - Mainsail

$58

Brighter Days

Longer days now. More sun, more fog, more hours on the water. The Caledonia Cap and Sausalito Hoodie, for when it turns bright.

Woman wearing an Avelamer Caledonia Cap in Deepwater navy Sausalito Hoodie in Mainsail off-white with a blurred marina background

Shop the Collections

Warm Layers

Warm Layers

5 products

Everyday Tees

Everyday Tees

4 products

Headwear

Headwear

8 products

Our Story

Avelamer began with a hat and grew from a life shaped by San Francisco Bay. Inspired by sailing and made for everyday wear, it’s coastal clothing for the way you actually live here.

Man on a sailboat in the water in Sausalito, California, wearing an off-white Avelamer cap and blue-gray hoodie.

Our Journal

Streets of Sausalito

A Saturday at Helen Wills

Fog at the Gate, Sun Up North

A Quiet Morning in the Sausalito Hoodie, Ocean Slate

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